IPPW Roving Reporter Report
By Lisa J. Jackson, writer & editor, Write Your Way (https://ippw.org/members/lisa.j. jackson/)
July 22, 2015
Linda Kaye – Websites Made Easy
As part of the IPPW Healthy, Wealthy, and Wise free education series, Linda Kaye’s presentation fell under “Wealthy” since having a website for your business is instrumental in earning income.
I know about websites; I have one. I even know about HTML coding, and coded my early websites using the language. This was long before the “wizzeewig” aka WYSIWYG (What You See Is What You Get) functionality we have today, especially with WordPress.
I may have a website, but (shhh) I haven’t done a thing with it for a couple of years. Linda’s seminar fit into my calendar nicely and it was held Panera in Bedford, a favorite of mine. Mother Nature worked with us and gave us a night Goldilocks would appreciate – just right – not too hot, not too breezy, not too buggy. We grabbed a big table out on the patio and enjoyed conversation and learning.
Linda knows websites. It’s what her business Interactive Synergy focuses on. And, did you know, Linda is IPPW’s technology person – she’s the woman behind the creative redesign of IPPW.org.
Do you know what minify means? Or what child theme refers to? Do you know the difference between WordPress.com and WordPress.org? I didn’t until this seminar.
Linda’s presentation was perfect for those with zero experience to some website experience. Honestly. She spoke English and made the world of website building understandable. We learned about needing to tweak WordPress defaults, the benefits of paying for a theme and using certain plugs as well as the importance of having a site search option and if we enable comments, to make sure they are moderated. And so, so much more.
She fielded questions as they came up which made the 1-hour presentation quite conversational. I believe everyone left realizing (1) the importance of a website if you have your own business and (2) no matter what your experience level with creating a site, you can probably create one yourself *or* hire someone, like Linda, to help you build one; you’ll know what you need and what questions to ask of a designer.
Bonus for the evening: Debby Hoffman Adair bought yummy cookies for attendees. I had a delicious warm chocolate chip one. There were several cookies decorated as flip flops, a couple M&M cookies, and a sugar cookie, too. Options all around for the lovely educational evening.
Fun facts: 3 of the 9 attendees were left-handed; there were 2 Lisas present; both Lisas live in Goffstown; Deb knew everyone there; and all attendees learned where Deb keeps her car key.
If you have questions about website design, or the importance of having a website for your business, reach out to Linda. You can learn more about her and connect with her through her member profile (https://ippw.org/members/linda.kaye/).