Compliments are a simple, yet powerful, relationship building tool. There are many different reasons to give a compliment. The most compelling – it makes you feel good. You cannot give a sincere compliment without feeling great. It’s impossible. Why does it feel so wonderful to pay a compliment? Because you are connecting honestly, directly, and kindly with another human being. It is a basic need that doesn’t get met often in our fast-paced, media-hyped, negative-slanted, technical world.